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Involvement of Local CommunitiesSub-indicator 3 of 16

Population Benefits

The wider community — not just a few — benefits

Tourism benefits should reach beyond a small group of directly employed guides and drivers. This sub-indicator measures whether spending flows broadly through the local economy and whether a wide range of households and community members see tangible improvements from visitor activity.

The degree to which the broader local population — not just those directly employed in tourism — benefits from tour activity.

How RTA measures this

The same sub-indicator is assessed from two sides: operators self-assess their performance; travellers rate their experience. Both use a 1–5 scale.

Operator self-assessment

To what extent did this tour generate measurable benefits for the broader local population beyond those directly employed?

  1. 1We are not sure who really benefits from the tour apart from the businesses we work with, and we do not need to pay any local tax.
  2. 2We think that the tour mostly benefits local leaders. Or: we pay local tax(es) or an entrance fee (to the village(s)).
  3. 3Meeting with individual locals who share their traditions/knowledge is part of the tour and they receive a fair payment.
  4. 4We encouraged some persons not at first involved in tourism to develop their activities to be included in the tour.
  5. 5We researched who could be involved and trained some local people so they developed activities or services to be part of the tour.
Traveller rating

How effectively did this tour create visible benefits for the broader local population?

  1. 1There was no visible evidence that the tour created benefits beyond a small number of directly employed individuals.
  2. 2Limited benefit to the wider community was apparent — spending seemed to bypass most local people.
  3. 3Some community members appeared to benefit from tour activity, though the impact felt modest.
  4. 4Visible benefits to the wider community were clear — local businesses and residents seemed genuinely better off.
  5. 5The tour was evidently structured to maximise broad community benefit — the positive impact on the wider population was striking.

Other sub-indicators in Involvement of Local Communities

Rate this indicator yourself

Complete a questionnaire and see how an operator scores across all 16 sub-indicators.