Working together for a more responsible tourism
RTA is an independent platform where tour operators and travellers use the same language. You tell your story. Your guests share what matters to them and how the trip felt. Everyone sees where things line up — and where they can get better.
Why we built this
You already choose tours based on ratings — not just price. You trust what other travelers say. RTA takes that instinct one step further: we want you to choose based on how responsible a tour is, not just how enjoyable it was. Since satisfaction ratings already drive decisions on most booking platforms, we want sustainability to become your first criterion of selection — so the tours that improve tourism are the ones that stand out.
For operators, that means real, honest feedback across 16 shared indicators — not a single star rating that tells you very little. You see where your guests' expectations align with their experience, and where to act.
How the feedback loop works
Operators share two short links with each guest. The loop closes after the trip — and the data feeds directly into the operator's dashboard.
1
Before the trip
Traveler shares what sustainability matters to them
2
Operator prepares
Operator sees traveler priorities before the trip begins
3
The trip
The experience happens
4
After the trip
Traveler rates what they experienced across 16 indicators
5
Operator improves
Dashboard shows gaps between expectations and experience — operator acts on them
Better tourism comes from being open, listening, and using a shared language — so feedback is actually useful.
For travelers and tour operators
One platform, 16 shared indicators, real feedback — so everyone speaks the same language.
Your voice shapes responsible tourism
Choose based on sustainability — not just satisfaction.
- • Share your expectations before the tour
- • Rate the experience honestly after
- • Use 16 indicators for consistent, meaningful feedback
- • Help responsible operators stand out
Understand and improve
Use honest guest feedback to improve and stand out.
- • Share what makes your tours responsible
- • Compare your view with guest expectations and experience
- • Track results by tour, traveler segment, and indicator
- • Act on the priorities that matter most to your guests
What you can do with RTA
Share your practices
Show what makes each tour responsible. Your self-assessment sits alongside guest feedback so travelers can see the full picture — and choose with confidence.
Compare perspectives
See how your view of your own sustainability compares with what guests expect and experience. Clear guidelines keep everyone rating honestly and consistently.
Track and improve
Dig into results by tour, age, gender, or nationality. See which indicators need attention and use your dashboard to decide where to focus next.
Reading our scores differently
On general platforms like Google, a score below 4 feels mediocre. On RTA, scores carry a different meaning — because our indicators measure sustainability practices, not just whether guests had a good time. All operators on the platform are already engaged; the scores reflect how far along they are.
Committed
Operators demonstrating genuine, consistent commitment to sustainable practices — a meaningful score on a sustainability scale.
Advanced
Operators performing strongly across most indicators, with measurable positive impact across communities, environment, and culture.
Leading
Operators setting the standard for responsible tourism — exceptional results across all 16 indicators, with guests confirming it.
One shared language: 16 indicators
We use 16 indicators across four areas — environmental, social, economic, and conservation — so operators and guests are always talking about the same things. Before the trip we ask what matters to them; after, we ask how the tour did. You get a clear picture of where you're aligned and where to act.
For operators and travellers
Operators register, add their tours, and share two links with guests: one before the trip (what matters to you?) and one after (how did we do?). Guests answer short questions; their answers show up in your dashboard. No one does it alone — better tourism comes from being open, listening, and using 16 shared indicators so feedback is actually useful.
The team
RTA was built by a group of tourism economists, data scientists, and marketing specialists who believe responsible tourism needs both rigour and simplicity.
Frédéric Thomas
Tourism economist and associate professor at the University of Paris 1 Panthéon-Sorbonne, specialising in sustainable tourism policy and development strategy.
Gaël Chareyron
Head of the Computer Science department at ESILV (Paris) and director of the “Digital Printing” and “Big Data for Customer Experience” research chairs.
Brett Morgan
Travel marketing expert with 30 years of experience in marketing, sales, and travel operations management across Asia and the Pacific.
Christine Jacquemin
Sustainable tourism development expert with 30 years of global experience in sustainable tourism strategy, implementation, and marketing for public and private institutions.
Alex Jeffries
Digital marketing specialist with experience working alongside public and private stakeholders to develop digital solutions for sustainable tourism.